Tourism for Development : A Managerial Approach

Edited by S.P. Bansal, Sandeep Kulshreshtha and Prashant Gautam, Kanishka, 2011, xii, 492 p, tables, ISBN : 8184573121, $85.00 (Includes free airmail shipping)

Tourism for Development : A Managerial ApproachContents: Preface. I. International tourism: 1. International tourism scenario. 2. Tourism perspectives in South-Asian region. 3. Measuring regional sustainable tourism: case analysis of South Asian countries. 4. Spiritual holiday eco-tourism to promote peace, prosperity an consensus in India and neighbor. 5. Tourism linkages between India and Sri Lanka. II. Tourism concepts and impacts: 6. Travel barriers and the disabled: some explanations in Indian context. 7. Tourism impacts, community development and sustainability in Kullu district of Himachal Pradesh: a stakeholders perspective. 8. Information technology for customer experience in aviation industry: a convergence approach. 9. Creative tourism: the cultural way. 10. Problems and prospects of increasing the tourism yield in Uttarakhand region. 11. Impact assessment of eco-tourism on visitors and the host community around Keoladeo National Park, Bharatpur, Rajasthan. III. Alternative tourism: 12. Prospects of second home tourism: a spatio-temporal approach. 13. Perception of travel and tourism service providers towards yoga tourism in India. 14. Status of medical tourism in India--a critical analysis. 15. Homestay tourism in India: factors that define homestay development. 16. An assessment of financial performance of palace on wheels. IV. Tourism education: 17. Training and development practices in budget hotels: a comparative study. 18. Six sigma and the IHMs. V. Sustainable tourism development: 19. Local handicrafts: a potential tool for poverty alleviation through tourism. 20. Sustainable tourism development and Kaizen initiatives for infrastructure development in Uttarakhand: a critical review. 21. Rural tourism and community development: a case study of Andhra Pradesh. 22. Mass tourism Vs Niche tourism--a contemporary approach to tourism development. 23. Tourism development impacts and future strategies: a case study of Dal Lake. 24. Sustainability issues in tourism development in India. VI. Destination management and development: 25. Vicissitudes and dynamics of adventure: a case study of Uttarakhand. 26. Public private partnership--a developmental approach in tourism industry of Jammu and Kashmir state. 27. Tourism legislation and its status in India. 28. Public private partnership--a sustainable touristic development strategy. 29. Tourism of taste: food as an attraction in destination marketing--a case study on West Bengal. 30. Study the development of Patalkot as a cultural destination. 31. History as destination: a case study of Haldighati. 32. Sustainability through community involvement in nature based tourism destinations: a case of Kaziranga National Park. VII. Tourism marketing: 33. From cataclysm to opportunity: post conflict reconstruction of destinations towards brand building. 34. Hosting the postcolonial tourist: an authentic experience marketing strategy for custodians of cultural legacies. 35. Current trends on changing consumer behavior and their expectation in hospitality. 36. Marketing challenges of airlines: an Indian perspective. 37. Expectation and satisfaction level of tourists visiting heritage sites and its efficacy to attract tourist. 38. Marketing impacts of travel marts in South India. 39. Innovative cultural tourism business replica and its relevance in Tamil Nadu. 40. Tourism and retail. Index.

There is no doubt that the future belongs to tourism. Even in recent years there has been a phenomenal growth in the number of people travelling for the purpose of leisure, sight-seeing and recreation--a growth that is far from having reached its zenith. This book in tourism has brought to the fore a large number of tangible an intangible elements that have economic, ecological, and cultural ramifications. Therefore this book Tourism for Development : A Managerial Approach is both topical and relevant and its attempt to delineate the road map for the promotion of tourism in India is of great significance.

This book is a collection of assorted researches that address some pressing tourism issues of the contemporary times that underline the nature of tourism in the 21st century. The research articles are all, in their own part, notable scholarly contributions documenting diverse aspects and studies related to the manner in which tourism is being developed in various regions, how communities are working at sustaining their environments and the attempts that are being made by the public and private sector in tourism development.

This book seeks to fulfill the needs of tourism development, and has thus engaged itself in seven sections, with issues ranging from tourism concepts, international tourism, sustainable tourism development, impact studies, marketing of tourism, alternate forms of tourism, destination management and development and human resource development for tourism.

One important fact highlighted in this book is the realization that the bounties of nature are extremely delicate and limited. In order to have sustainable as well as optimal use of these precious resources we need to constantly define the limits within which these can be utilised as also identify the sources that can cause them irreparable harm. This book therefore investigates the concepts and impacts of tourism and is focused on destination development in sustainable manner. It emphasises the need to develop tourism in a planned manner so as to reduce its negative impacts. One section of this book discusses all the issue related to behavioural aspects of tourism marketing.

 As the travel and tourism industry is well on its way to becoming one of the most powerful growth engines in the coming millennium these research studies are relevant for a number of stakeholders like governments, destinations, tour operators, travel agents, tourism workers, developers, tourism researchers, students and travellers themselves. (jacket)
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