Contents: Preface. 1. Introduction. 2. Oral communication. 3. Written communication. 4. Presentation skills. 5. Writing letters and memoranda. 6. Talking at work being interviewed. 7. Targeted communication. 8. Fundamentals of persuasion. 9. Techniques of feedback gathering. Index.
The present publication A Textbook of Business Communication aims to develop communication skills needed by those aspiring students to become effective communicators.
Based on sound academic principles this book is designed to serve the needs of the postgraduate and undergraduate and undergraduate students of business management/administration and other allied courses being offered by several Indian and foreign universities. Content updates reflect current business communication practices. Its innovative and flexible module structure can be used in business communications courses of various durations and allows students and instructors to focus on specific skills. (jacket)