Contents: 1. Meeting the Challenge of Disruptive Change/Clayton M. Christensen and Michael Overdorf. 2. Competing on Analytics/Thomas H. Davenport . 3. Managing Oneself/Peter Drucker. 4. What Makes a Leader/Daniel Coleman. 5. Putting the Balanced Scorecard to Work/Robert and Kaplan and David P. Melton. 6. Innovation: The Classic Traps/Rosobeth Moss Kanter. 7. Leading Change: Why Transformation Efforts Fail/John P. Totter. 8. Marketing Myopia/Theodore Levitt. 9. What Is Strategy/Michael E. Porter. 10. The Core Competence of the Corporation/Prahalad and Gary Hamel. Index.

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book a "must mad." These are to seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration—and ready to run with big ideas to accelerate their own and their companies' success.