Contents: 1. Agribusiness : introduction. 2. Agriculture market. 3. Market structure-meaning. 4. Producer’s surplus. 5. Market segmentation. 6. Market research. 7. Marketing. 8. Marketing strategy and environment. 9. Marketing principles. 10. Marketing channels and agencies. 11. Market integration, efficiency, costs margins and price spread. 12. Marketing research. 13. Marketing and advertising. 14. Agricultural marketing. 15. Cooperation and cooperatives in agricultural marketing in India. 16. Government organization and support for marketing. Glossary.

A market is a place, which allows the purchaser and the seller to invent and gather information and lets them carry out exchange of various products and services. In other words the market refers to a place where the trading of goods takes place. Market structure is the number of individuals in a certain market who are potential buyers and /or sellers of a product or service. Companies are interested in knowing the market size before launching a new product or service in an area.

Marketing includes marketing research. It includes research into new products, or modes of distribution such as via the internet. It is the function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems, generate refine, and evaluate marketing actions, monitor marketing performance, and  improve understanding of marketing as a process. (jacket)