Contents: 1. History of Journalism/Press in India. 2. Farm Journalism: An introduction. 3. Guidelines for writing farm articles. 4. Farmer-Led Journalism (FLD). 5. Mass media for rural development. 6. Editing. 7. Visual graphics. 8. Information technology. 9. Public/Mass communication. Selected references.
Indian media consists of several different types of communications: Television, Radio, Cinema, Newspapers, Magazines and Internet-based Web sites/portals. Farm journalism covers a wide range of crops (commercial and subsistence) and farm and household management themes. The book has been prepared with the aim that it will provide up-dated knowledge to the farmers, extension workers and policy planners. The book is self-supporting source of information and is based on a philosophy of farmer participation in the generation of information. It helps to educate the farmers for new adaptive and iterative approach of technologies. It encourages the farmer-to-farmer communication and a counterbalance to government and industry promotional campaigns. (jacket)