Market Promotion Policies in India

Sanjay Tiwari and Narendra Shukla, Sarup, 2003, xviii, 198 p, figs, ISBN : 8176253855, $22.00 (Includes free airmail shipping)

Market Promotion Policies in India/Sanjay Tiwari and Narendra Shukla

Contents: Preface. 1. Market promotion policies and Indian economy. 2. Impact of market promotion policies on Indian economy. 3. Market promotion and new dominations. 4. Market based and market promotion policies. 5. Marketing control: an analytical study. 6. Globalisation of Indian economy. 7. The multifaceted effects of economic liberalization. 8. Indian agriculture sector growth and prospects. 9. Indian agriculture in global Vortex. 10. Emerging issues in agricultural marketing price policy and trade policy. 11. New industrial policy reform and overall impact on Indian economy. 12. Economic liberalization and Indian industries. 13. Promotion strategies in international business and finance. 14. Role of MNC’s in developing economic.15. Disinvestment in public sector undertaking: progress and problems. 16. Effect of bank marketing in the context of Pragjyotish Gaonlia Bank in Assam. 17. Effect of market promotion policies on Indian economy: with special reference to bank marketing in rural India and rural Assam. 18. A study of banking habits among the women of Rajasthan state. 19. Effect of TATA’s American Insurance Group Company (AIG Co.) on promotion of Insurance market in India. 20. Marketing challenges in insurance industry after liberalization of service sector in India. 21. Mutual Fund in India: an emerging rout to capital market. 22. Swadeshi: a comprehensive idea. 23. Psycho-marketing. 24. The promotional mix and service marketing application. 25. e-Commerce and CRM: new faces of global marketing. Index.

"In the year 1980’s the awareness that took place in the minds of the consumers tends the companies to widen substantially both their market and consumer base.

"Privatisation, liberalisation and globalisation are the key policies which promote market economy. These policies have changed whole scenario. Since 1960 the developed nations have slowly started selling their culture into developing countries converting the ‘essential needs’ to ‘interealistic demand’. Presently big-buy policies of companies and banks and easy access to loan have made the people mortgage their future due to reason the policies of market promotion has been readily accepted by all developing countries little realising the fact that we are gradually slipping into the clutches of economic slavery.

"This book systematically presents various aspects of market promotion policies with respect to Indian economy. It is expected that the findings and suggestions of various research work would be helpful for scholars, policy makers, economic planners and government in preparing future programmes for Indian growing market." (jacket)

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