Contents: Preface. 1. Empire builders. 2. Can you teach enterprise? 3. Towards financial independence. 4. Qualities of entrepreneurship. 5. You can do it too. 6. How to turn your dreams into reality. 7. The power of intense belief. 8. Opportunities ahead. 9. Small is beautiful. 10. Issues of concern. 11. Important steps to entrepreneurship. 12. Sources of project ideas. 13. Searching for the ideal project. 14. Choosing your dream project. 15. Assessment of financial requirements. 16. Technological considerations. 17. Sources of finance. 18. Demand estimation and market potential studies. 19. How to prepare a feasibility report. 20. Marketing and sales promotion. 21. How to get loan from the Bank. 22. The role of advertising. 23. People are important. Appendix. Bibliography.
"Every person longs for financial independence and desire a business of his own. The people who are born in business families, they normally join in their father's business only, whether he is a lowly vegetable seller or a top notch industrialist. They grow up in a business environment and watch their fathers and uncles in action in real life business situations. They learn by observation and by the time they are old enough to take on business responsibilities, they know the tricks of the trade. You can learn engineering, accountancy and other professions by undergoing regular courses in respective institutions. You can even learn business management. But there are few institutions, which offer courses in entrepreneurship. This book seeks to fill the gap.
The book tells you how to convert your dreams into reality. Right from project selection to marketing, it explains how to generate project ideas, the nuts and bolts of business, how to take advantage of government policies, how to get loans from banks and financial institutions. In short it tells you in a Layman's language, all about how to set up a business enterprise and run it successfully. It is addressed to wannabe first generation entrepreneurs, the people coming from a service or a professional background. It is addressed to professionals, nursing a secret ambition to be on their own, to the retiring defense officers looking for a second career and to the students coming out of schools and colleges. It is also addressed to housewives looking for a small business of their own in the backyard of the house and to those in service, who are looking for a second income on the side.
In short the book is written for all those people who wish to be their own boss and masters of their destiny. It is especially written for the people who have the ambitions but lack the courage to take the plunge or do not know how to go about it." (jacket)
