Contents: Vol. I: Preface. 1. I. Communication policy for empowering women: 1. Rethinking communication policies and empowerment of women in India/Kiran Prasad. 2. Communication, empowerment and development of women in India/Hector Luis Diaz and Vijayan K. Pillai. 3. Television and the "Women's Question" in India/Divya C. McMillin. 4. Gender budget: media concerns and policy for India/Vibhuti Patel. II. Insights from selected states: 5. Women's empowerment and mass media: the Kerala experience/P.S. Geethakutty. 6. Mass media and empowerment of women in Pondicherry/S. Ramachandran, A. Subbiah and A.K. Ravishankar. 7. Mass media and empowerment of women in Maharashtra/Vibhuti Patel. 8. Mass media and empowerment of women in Tamil Nadu/S. Ramachandran, A. Subbiah and A.K. Ravishankar. 9. Mass media and women's empowerment in Karnataka/Waheeda Sultana. 10. The role of age at marriage and mass media exposure on women's empowerment in Bihar and Tamil Nadu/N. Audinarayana.
Vol. II: 11. Communication and women's empowerment in Uttaranchal/Manisha Joshi. 12. Communication and women's empowerment: quintessence from three northeast communities/Bolab Locha Choudhury. III. Women's health and quality of life: 13. Women's health and communication policy/Kiran Prasad. 14. Behaviour change communication for empowerment of women: experiences from AP Urban Slum Health Care Project/U.V. Somayajulu. 15. Exposure to cinema and demographic behaviour of women in Andhra Pradesh/G. Rama Padma, Nandini Roy and S. Sureender. 16. Television for empowerment of women's health in Uttar Pradesh/Shashi Rani Agrawal. IV. Women in development: cases and strategies: 17. Feminist communication strategies for women's empowerment in agriculture/Sindhu Sadanandan and K.N. Jayan. 18. Swarnajayanthi Grama Swarozgar Yojana for empowerment of rural women in Karnataka/Vanitha Chethan and B. Krishnamurthy. 19. Women in Tamil Cinema: perspectives on images, welfare and status/D. Boopathy. 20. Women in development: empowerment through self help groups in Andhra Pradesh/D. Usha Rani, P.J. Reddy and M.V.S. Reddy. V. Women in communication: towards empowerment: 21. Communication for women's empowerment: new dynamics and priorities/Meera Chakravarthy. 22. Communication strategies and empowerment of women: experiences from Gujarat/Mira Kapil Desai. 23. Wielding the pen: empowering women, or manufacturing consent? The Navodaya reporters of Andhra Pradesh/R. Uma Maheshwari.
"Communication and empowerment of women : Strategies and Policy Insights from India (in 2 Vol.) addresses the interrelationships between communication strategies and policies for women's empowerment from an interdisciplinary perspective. This book seeks to raise social consciousness on women, redefine agendas and rethink strategies that will empower women. The chapters in the book link theory, policy, strategy and practice in communication and women's development as communication forms an intrinsic core of all strategies designed for women's empowerment. Another major focus of the book brings insights of women's empowerment experience from several states of India that could provide the inspiration in other pockets of the country as well as in other developing countries.
The book begins with a rethinking of communication policy for empowering women in India focusing on the communication strategies to improve the status of women. The second section presents a wide spectrum of insights from selected states of India focusing on the multi-dimensional features of communication and women's empowerment and integrates them together. The third section addresses threadbare the issues of women's health and communication policy for initiating behaviour change among women to raise their quality of life. The fourth section explores several successful cases of media strategies and women's empowerment through the current welfare programmes of the centre and state governments. The last section presents several interesting questions and issues raised by women who are involved in communication experiments.
The interdisciplinary scope of the book makes it an ideal text for a wide range of disciplines including communication, women's studies, development studies, population studies, sociology, social work, community health, extension studies, rural development and social policy. It raises several fundamental questions on women's empowerment and communication policy for furthering research and action studies to improve women's quality of life." (jacket)
