Becoming a Global Audience : Longing and Belonging in Indian Music Television/Vamsee Juluri. New Delhi, Orient Longman, 2004, xi, 155 p., figs., $17 (pbk). ISBN 81-250-2741-6.

    Contents: Preface. Introduction. 1. The commercial context of music television in India. 2. Music television and its audiences. 3. Liberalization and the public. 4. Globalization and the nation. 5. Becoming a global audience. Appendices. Notes. References. Index.

    "This book argues, however, that this "Indianization" is no cause for celebration. Using in-depth interviews with Indian music television viewers and theoretical approaches drawn from political-economic, cultural and post-colonial studies, it argues instead that the reception of "Top Ten" shows and nationalistic music videos is part of a profound reordering and appropriation to common sense under the changing social relations of globalization." (jacket)

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