Business Library Made E-Z/Paul Galloway and Garrett
Adams. New Delhi, Pentagon Press, 2006, 9 Vols., 2300 p., (Set).
ISBN 81-8274-162-9.
Business Library Made E-Z/Paul Galloway and Garrett
Adams. New Delhi, Pentagon Press, 2006, 9 Vols., 2300 p., (Set).
ISBN 81-8274-162-9.
Contents: Vol. I: Marketing Your Small Business/Willian A. Cohen and Marshall E. Reddick: Introduction. 1. The marketing concept. 2. How to organize the marketing functions. 3. Beat your competition. 4. Low-cost marketing research and test marketing. 5. Making buyer behavior concepts work for you. 6. Developing a successful product strategy. 7. Developing a successful distribution strategy. 8. Developing a low-cost promotion strategy. 9. How to price for maximum profits. 10. How to sell to the industrial market. 11. How to sell to the government market. 12. How to sell to the international market. 13. A marketing plan to ensure your success. Resources. Index.
Vo. II: Successful Selling/Gerard I. Nierenberg: Introduction. 1. Becoming a master negotiator. 2. Looking at the whole picture. 3. What to look out for--portrait of the no-sale. 4. Coming in out of the cold: the realities of negotiation. 5. Buying skills: the purchasing agent's opportunities. 6. Selling: the reverse side of the coin. 7. Negotiating skills for real estate: making the big sale. 8. Strategies and counterstrategies 9. Disclosure: sales clincher or cliché. 10. What to disclose. 11. Climates: worst-case and best-case studies. 12. Prisoner or free agent? The choice is yours. 13. What happened to the Bacon? Only time will tell. 14. What it takes to be heard. 15. Negotiation skills in everyday life. 16. Final hints and advice for the master negotiator. 17. Step-by-Step negotiation preparation. Glossary of terms. Index.
Vol. III: Online Business Resources/Paul Galloway: Introduction. 1. Business philosophy. 2. Advertising and promotion. 3. Affiliate programs. 4. Communications. 5. Data and equipment protection. 6. Discussion groups and diversions. 7. Ebook software. 8. Efficiency/productivity boosters. 9. Email related tools and resources. 10. Ezines (electronic magazines. 11. Fulfillment, help sites, and internet marketing. 12. Joint ventures. 13. Legal resources. 14. Miscellaneous. 15. Online payment methods. 16. Promotional items, premiums, and incentives. 17. Research and strategic intelligence. 18. Search engine positioning. 19. Web site design/hosting resources. 20. Web site promotion. 21. Web site software resources. Index.
Vol. IV: Advertising your business/Garrett Adams: Introduction. 1. Basics of promotion and advertising. 2. Writing successful ads. 3. How to write action-compelling ads that sell. 4. Position your ads to pull. 5. Marketing and selling your product. 6. How mail order works for you. 7. Bulletin board advertising service. 8. Free TV, movie, and radio advertising. 9. Infomercial marketing. 10. Producing your own infomercial. 11. More media tips. Resources. Index.
Vol. V: Selling on the Web (E-Commerce)/Paul Galloway. Introduction. 1. Fundamental of direct marketing. 2. New tools for the small business owner. 3. More powerful tools to boost your profits. 4. Resources and reference material. 5. Getting free publicity. Bonus report: "The dirty little secret about market research that no one ever talks about". Index.
Vol. VI: MLM (Multi-Level Marketing)/Garrett Adams: Introduction. 1. The bare-bone basics of MLM. 2. What you need to know about MLM. 3. How to pick a winning MLM plan. 4. How to establish a profitable downline. 5. Guaranteed ways to keep your downline active and buying. 6. MLM tips, tricks and traps revealed. 7. Insider secrets to your own MLM empire. 8. Build a money-making MLM machine on a shoestring. 9. The MLM money tree. 10. How to make a fortune with postcards. 11. Don't get taken. 12. Where to place ads that pull like crazy. 13. The most exciting MLM opportunities. 14. Directory of mail order services and suppliers. Resources. Index.
Vol. VII: Solving Business Problems/Armold S. Goldstein: Introduction. 1. Making that big decision. 2. Why good companies go bad. 3. Who's in trouble. 4. Wake up the survivor in you. 5. White knights and the turnaround team. 6. Designing your turnaround. 7. Cat-scanning your business. 8. 26 ways to find quick cash. 9. How to jumpstart your employees and customers. 10. How to turn your business into a creditor-proof fortress. 11. Workouts and cramdowns: tackling your problem loans. 12. How to settle with creditors for pennies on the dollar. 13. Bewitched, bothered and bewildered about bankruptcy? 14. Dump-buybacks: the fast track to a debt-free business. 15. Making your money machine. 16. Secrets of second-hand financing. 17. How to bail out for a super-soft landing. Glossary of useful terms. Resources. Index.
Vol. VIII: Rapid Reading/Paul R. Scheele. Introduction. 1. The origins of photoreading. 2. Old reading habits or new reading choices. 3. Step 1: prepare. 4. Step 2: Preview. 5. Step 3: photoread. 6. Step 4: activate. 7. Step 5: Rapid read. 8. Make photoreading part of your daily life. 9. Share information through group activation. 10. Enrich your photoreading experience. 11. Use syntopic reading for lifelong exploration. 12. Questions and answers for the beginning photoreader. 13. Discover your genius potential with direct learning. 14. The secret of the photoreading whole mind system. 15. Quick reference guide. Bibliography. Index.
Vol. IX: Successful Resumes/Janet Nickart: Introduction. 1. Understanding the resume. 2. Putting it all together. 3. Fine tuning your resume. 4. The cover letter. 5. Sample resumes and cover letters. Forms in this book. Resources. Bonus: becoming your own career consultant. Index.
"Do you want to expand your business? Do you want to advertise and market your firm worldwide? Do you want to save your firm from bankruptcy? Interested in attracting worldwide attention with celebrity endorsement? If yes, then this Business Library Made E-Z is just for you.
This set consists of nine books which are filled with expert advice and are loaded with practical and proven marketing advice as well as tactics. It is an indispensable guide to all the problems of businessmen, managers and a necessity for all the libraries. This set is one of its kind and will be a pride of all the management institutes, private and public libraries.
This set will show you how to :