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Globalization : Language, Culture and Media

Edited by B.N. Patnaik and S. Imtiaz Hasnain, Indian Institute of Advanced Study, 2006, 310 p, ISBN : 81-7986-061-2, $21.00 (Includes free airmail shipping)
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Globalization : Language, Culture and Media/edited by B.N. Patnaik and S. Imtiaz Hasnain

Contents: 1. Globalization, language, culture and media: some reflections/S. Imtiaz Hasnain and R.S. Gupta. 2. Globalization: the linguistic perspective/Anjani Kumar Sinha. 3. "Once were languages": languages as "property" in a "solved" world/Peggy Mohan. 4. Will India become an English speaking country?/Shreesh Chaudhary. 5. Language, dominance and rights/Munmun Jha. 6. English as a global language: implications and apprehensions/Anju Sahgal Gupta. 7. Language globalization and market realism/Shailendra Kumar Singh. 8. Globalization, media and linguistic numbness (with special reference to Gujarati)/Bharati Modi. 9. Economic relevance of language in post-global Indian Consumer Society/A.R. Fatihi. 10. Linguistic cyber-colonization/Debaprasad Bandyopadhyay. 11. Globalization, internet, language and culture/Ambrose Pinto S.J. 12. Cultural dimensions of globalization: assessment of impact of the internet/Ishrat Alam. 13. Art of resistance in the era of cultural globalization/Avijit Pathak. 14. Politics of globalization and the art of resistance/Birender Pal Singh. 15. Globalization and post-modernism: defending Foucault's interrogation of modernism/Farhat Hasan. 16. Rooting for Bhangrapop: cultural resistance in the electronic era/Anjali Gera Roy. 17. Situating Pop Bhangra in globalization: a note on the globalization thesis/A.K. Sharma. 18. Beyond the boundary? globalization of communication of Indian society/Biswajit Das.

"The fate of languages throughout human history has been predicated upon political power relationships. Globalization is not just an economic phenomenon. It changes power relationships and brings about political and cultural shifts at the global and domestic level, and thus has a bearing on linguistic patterns and language hierarchy. As a result of globalization, a new ordering is a foot, new power alignments are taking place, socio-cultural reorientations are in evidence, and new hegemonies are being created. Globalization has also led to the emergence of new media imperialism and the creation of new world order, which is a euphemism for linguistic hegemony and regimentation. One manifestation of the hegemony could be seen in the extensive use of, and consequent dominance of English worldwide. In this scenario, issues relating to the situation of Indian languages would need to be clarified." (jacket)

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