Mass Communication in Prevention and Control of
AIDS : Strategies for
Adolescents/Archana Rakesh Singh. New Delhi, Concept Pub., 2006, xii, 252
p., figs., ISBN 81-8069-269-8.
Mass Communication in Prevention and Control of
AIDS : Strategies for
Adolescents/Archana Rakesh Singh. New Delhi, Concept Pub., 2006, xii, 252
p., figs., ISBN 81-8069-269-8.
Contents: Acknowledgements. 1. Introduction. 2. Role of media: theoretical dimension. 3. Psycho-social and economic aspects of AIDS. 4. The triangulation method. 5. Media coverage and the adolescent. 6. Conclusion. 7. Scope and limitations of the study. Annexures: 1. AIDS awareness among adolescents: an exploratory study. 2. Pre-test questionnaire. 3. Final questionnaire. 4. Schedule for FGD. Bibliography. Index.
"This book examines the role of mass communication in prevention and control of AIDS. Studying the socio-economic and psychological aspects of the disease, it analyses the AIDS related news contents and messages in Indian newspapers and audio-visual media.
Moreover, the book ascertains the awareness of the target groups towards the implications of AIDS, and surveys media habits and preferences of the target group. It will be helpful in creating interventions for the target groups of adolescents, planning mass media strategies, designing campaigns, choosing appropriate media and also the most suitable time for telecast or broadcast of the AIDS related messages." (jacket)