Agribusiness Management/Gangadhar Bhatia. New Delhi, Mittal Pub., 2007,
viii, 296 p., tables, figs., ISBN 81-8324-200-6.
Agribusiness Management/Gangadhar Bhatia. New Delhi, Mittal Pub., 2007,
viii, 296 p., tables, figs., ISBN 81-8324-200-6.
Contents: Preface. 1. Introduction. 2. Planning and control. 3. Product decisions. 4. Pricing and financing. 5. Marketing and storage. 6. Direct marketing. 7. Food marketing. 8. Commodity marketing. 9. Physical distribution. 10. Product management. 11. Agribusiness in developed market economies. 12. Analysis of costs and margins. 13. Issues in agricultural business. Bibliography. Index.
"Agribusiness management comprises numerous aspects of economic agriculture including businesses that provide supplies and series to producers (including cooperatives). The businesses that add value to agricultural products and those which facilitate marketing of agricultural products to an ever growing market, are also brought with in the radar of agribusiness management.
The book is an effort on the author's part to introduce to the reader the basic tenets of agribusiness management with its comprehensive account, detailed analysis and practical approach to the subject facilitating immediate understanding. This book would be an interesting reading for those involved in the agro-sector." (jacket)