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A Modern Approach to Management and Business Studies

Arun Dutta, Pearl Books, 2008, viii, 280 p, ISBN : 8189979546, $40.00 (Includes free airmail shipping)

A Modern Approach to Management and Business Studies/Arun Dutta

Contents: Preface. 1. Introduction. 2. Human resource management. 3. Operations management. 4. Marketing management. 5. Management information system. 6. Business performance management. 7. Business rule. 8. Business marketing. 9. Business planning. 10. Time management. 11. Mergers and acquisitions. 12. Business valuation. Bibliography. Index.

"This book "A Modern Approach to Management and Business Studies" is written specially for the students of higher management course. It has been designed in a unique and special way to serve the purpose and complexity of the subject in a lucid and easy to grasp manner. The most latest examples, tools and techniques are included along with the text to make it understand better. The best part of the book is its unique collection of subsequent examples for easy reference and grasp." (jacket)

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