A-Z Mass Media

Sandeep Sharma, Centrum Press, 2009, 303 p, ISBN : 9789380106267, $55.00 (Includes free airmail shipping)

A-Z Mass MediaMass media has become an integral part of the human experience. News travels-around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be goad, at least for news junkies, mass media also transmits values or the fack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. This book explores the variety of ways in which the media are involved in our social lives. The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society.
Copyright 1996-2013 Vedamsbooks. All rights reserved