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A Guide to Open Innovation and Crowdsourcing

Paul Sloane, Viva Books, 2011, Pbk, 240 p, ISBN : 9780749463076, $30.00 (Includes free airmail shipping)

A Guide to Open Innovation and Crowdsourcing

Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind.

Written by an international team of the most eminent thinkers, writers and practitioners in the field, it explains: what open innovation and crowdsourcing are, how to manage virtual teams and co-create with outsiders, how to handle legal and IP issues, how to get started with open innovation in your business, common mistakes and pitfalls to avoid.

With corporate case studies and best-practice advice, A Guide to Open Innovation and Crowdsourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations and overcome the practical difficulties that lie in the way.

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