Contents: Preface. 1. Information technology and communication management (ITCM). 2. Print journalism. 3. Electronic journalism. 4. Photo journalism. 5. Online journalism and promises of new technology. 6. Mass communications. References. Index.
The author in this book of agricultural journalism has included the SAU’s syllabus for teaching the course in under graduate and post graduate levels of agricultural sciences, and veterinary and animal husbandry sciences. The author has written the book within six chapters and has discussed analyzed in depth on the functions of information technology and communication management, print journalism, electronic journalism, Photo journalism, new journalism and media and mass communication etc. Farm journals and journalism in different languages in India play a major role in information technology and communication management. This also plays a major role in agricultural extension in disseminating the latest need-based scientific technologies amongst the farmers, extension workers, agricultural input dealers and retailers, student and other experts. This is thus the best communication of scientific farming the farmers who apply these down to earth technologies behind the ploughs for a sustainable development in agriculture leading an ever green revolution. (jacket)