Contents: Foreword/Jagmohan. Preface. I. Cultural aspects of tourism: Introduction. 1. History of tourism. 2. India: land, people and history. 3. Museums monuments and cognate subjects. 4. Some popular religions of India. 5. Ancient Indian literature. 6. Festivals in India. 7. Indian food and drinks. 8. Yoga: philosophy and practice. 9. Music in India. 10. Classical dances in India. 11. Indian architecture. 12. Sculpture and painting. 13. Applied arts of India. 14. Monuments. 15. Other places of tourist interest. 16. Eco-tourism and India’s natural heritage. II. Practical tourism: 17. Tour planning. 18. Transportation and accommodation planning. 19. Guidelines for the guides. 20. Policies for tourism and the related organisations. 21. Tourism marketing. Appendices: 1. The WTO global code of ethics for tourism. 2. PATA code for environmentally responsible tourism. 3. Information centres in India and abroad. 4. Tourism related periodicals. 5. Tourism training institutes in India. 6. Tourist statistics and earnings in 2000. Select bibliography. Index.
"The book is a detailed exploration of various facets of Indian thought and life that make it a popular cultural tourist site for visitors from all over the world. It presents an account of India’s people, history, national flag and national anthem, dance, drama, music, painting, textile, pottery, food and drink, and customs and lifestyle that comprise the multifaceted components of India’s culture. It describes all the major places of pilgrimage and festivals and scenic beauty in India, and lists state-wise a number of historical cities and sites that stud the length and breadth of the country, its attractive monuments steeped in history and its museums laden with treasures from the past. It brings out the special attractions in India for the western tourist who is primarily interested in those aspects of Indian culture that give a deeper meaning to life at physical, spiritual, mental and moral levels.
The work offers, for students of tourism, data on various aspects to cover their syllabus: national and international tourist flow, tourism-related organisations and conventions, eco-tourism, India’s natural heritage as, for instance, its wildlife. It also gives an account of historical evolution of tourism in the world context. For professionals in tourism, there is information on organisation of package tours, tour circuits, tour planning, training of guides and marketing of tourism. Appendices discuss institutions where tourism is taught, tourist information centres in India and abroad, and tourism related periodicals." (jacket)