Contents: Preface. I. Management and training: 1. Management of rural sector: the changing scenario/M.S. Malik. 2. Rural management: issues and relevance/Papia Roy. 3. Participatory management in rural development: a critique/C.R. Reddy and A.V. Ramana. 4. Training in Indian rural scenario/C. Amar. 5. Changing scenario of rural labour market/T.M. George. 6. Rural reconstruction: challenges and opportunities/Bankimchandra V. Vaidya. 7. Effectiveness of training programmes for farmers/J.R. Verma. II. Irrigation and farming: 8. Turning over irrigation management: prospects and constraints/Mamata Swain. 9. People's participation in irrigation management/Jaya Chatterji. 10. Farmers' organisation and turnover programme/Mamata Swain and Mrutyunjay Swain. 11. Dynamics of lift irrigation/G. Sheshagiri and S. Subash. 12. Scope of organic farming in India/P. Bhattacharyya and Krishna Bihari. 13. Farm mechanisation in India: issues and prospects/Radhakrishna Rao. 14. Farming system approach: a boon to rural prosperity/Chinmay Biswas and Ravindra Singh. 15. Silviculture in the service of mankind/S.S. Sagwal. III. Agriculture and cooperatives: 16. Agriculture and cooperatives in liberalised era/R.S. Sharma. 17. What makes cooperative tick?/B.S. Baviskar. 18. Property, poverty and rural livelihood/B.K. Pattanaik. 19. Agricultural financing: grey areas/Rekha R. Gaonkar and P.S. Mundinamani. 20. Micro-finance in economic empowerment of weaker sections/S.K. Panda. 21. Development through Khadi and village industries/Vinod Deepak. 22. Participatory extension services in agriculture/Souvik Ghosh. IV. Rural marketing: 23. Importance of agricultural marketing/L.P. Singh. 24. Agricultural marketing/D. Shrijay Devaraj Urs. 25. Rural marketing: perspectives and issues/L.P. Singh. 26. Role of future markets in stabilization of agro-commodity prices/Sunil Kumar. 27. Rural marketing challenges in the new millennium/Keshav Sharma, Deepak R. Gupta and Parikshat Singh Manhas. 28. Indian Lac marketing scenario/R. Ramani and K.K. Kumar. 29. Food security for rural poor/Avtar Singh Sahota. 30. Social marketing of rural development information/K.A. Raju. 31. Agricultural transformation through natural resource management/Swarn Lata Arya, R.K. Aggarwal and Surinder Singh. 32. Stakeholders' participation in local level planning, and development/Sitakanta Sethi. 33. Management of rural fair price shops/K. Raji Reddy and V. Pavan Kumar. V. Role of PRI's, NGOs and journalists: 34. Role of Panchayats and NGOs towards sustainable rural development/Sujit Kumar Paul and Kakali Paul. 35. Role of journalists in rural development/M.N. Ray and N. Borthakur. 36. Shilang-an inspiration to all/Sawalia Bihari Verma. 37. Grass-root democracy on a leash/Sawalia Bihari Verma. 38. Empowerment of the common man through digital revolution/T.K. Viswanathan. VI. Economic reforms and rural development: 39. Unending debate on rural development issues: a relook at diagnostics/K.S. Narayana. 40. Integrated development of rural economy: role of rural financial institutions/A.R. Patel. 41. Economic reforms and rural development/Aminur Rashid Khan and Sabyasachi Das. 42. Why third sector?/Biswajit Sen. Bibliography. Index.
"Rural Management is the operation of the rural sector as a system. The management system needs to grasp and conceive. It is concerned with the transformation of the rural society. While professionalisation and inculcation of management skills are important, it is equally necessary to sensitise the administrations, workers and managers, creating in them an awareness of the major task of their bringing about rural transformation. People's participation and organisation of the poor have political overtones and implications which neither the so-called more fortunate ones in society nor public administrators are prepared to face. It needs creative leadership and idealism.
The book will undoubtedly be useful for various segments of society, viz., researchers, policy-makers, planners as well as social scientists and students." (jacket)