"Twenty-something Jayesh Mehta lives in Bombay, with his ailing alcoholic mother, abandoned years ago by her Gujarati businessman husband. Torn between his sense of duty towards her and his love for Tuli, his demanding girlfriend, Jay struggles to make a successful career--a small-time client-servicing executive, he secretly dreams of becoming a copywriter some day. But survival is an art Jay has yet to learn, as he finds his ambitions and romantic desires ruthlessly stifled by the same city that nurtured them."