Contents: I. Principles of extension: 1. Genesis of extension. 2. Meaning of extension. 3. Definition of extension. 4. Components of extension. 5. Scope of extension. 6. Concept of extension. 7. Aims of extension. 8. Objectives of extension. 9. Principles of extension. 10. Philosophy of extension. 11. Basic elements in extension. 12. Three linkages in extension. 13. Contrasts between extension education and formal education. 14. Contrasts between animal husbandry extension and agricultural extension. II. Extension educational psychology: 1. Educational psychology. 2. Scope of extension educational psychology. 3. Teaching and learning. 4. Intelligence. 5. Motivation. 6. Attitude. III. Rural development: 1. Growth and development of India's extension organisation. 2. Community development. 3. Panchayati Raj. 4. Animal husbandry development programmes. IV. Extension educational systems: 1. Training and visit system. 2. Broad based extension system. 3. Farmer participatory system. 4. Transfer of technology projects of ICAR. V. Animal husbandry co-operatives: 1. Objectives of co-operatives. 2. Principles of co-operation. 3. Service co-operatives. 4. Impact of animal husbandry co-operatives. VI. Extension teaching methods: 1. Individual teaching method. 2. Group teaching method. 3. Mass teaching methods. 4. Edgar Dale's Cone of experience. 5. Selection and combination of extension methods. VII. Audio-visual Aids: 1. Audio aids. 2. Visual aids. 3. Audio-visual aids. 4. Computer assisted electronic aids. 5. Selection of audio-visual aids. VIII. Rural sociology as applied to extension education: 1. Introductory sociology. 2. Primary concepts of rural sociology. 3. Group organisation. 4. Social stratification. 5. Leaders and leadership. 6. Cultural factors in society. 7. Social values or value systems. 8. Social change. IX. Communication of innovation: 1. Types of communication. 2. Communication models. 3. The communication process. 4. Organizational communication. 5. Diffusion. 6. Adoption process. 7. Adopter categories. X. Programme planning and evaluation: 1. Programme planning terminology. 2. Importance of programme planning. 3. Principles of programme planning. 4. Philosophy of programme planning. 5. Methods of programme planning. 6. Abilities needed in extension personnel. 7. Needs and interest. 8. Extension programme management. 9. Evaluation in extension. XI. Live stock marketing extension: 1. Role of livestock. 2. Types of farming and systems of farming. 3. Livestock products marketing extension. Selected references. Index.
"This book is intended to make a beginning in this direction by discussing in detail about principles and concepts of extension growth and development of India's rural reconstruction and community development, current Panchayat Raj system, animal husbandry programmes and co-operatives, rural sociology, educational psychology, extension systems, extension methods and aids, communication of innovations, programme planning, evaluation and livestock marketing extension.
A textbook remains valuable only when it is modified to take account of new developments. This edition is thoroughly revised and greatly enriched in both quality and quantity. A few new chapters have been added. Most of the examples given have been taken from Indian experience in general."