Contents: Preface. 1. Communication and media management. 2. Significant features of media management. 3. Media management techniques. 4. Media management structure. 5. Newspaper management. 6. Magazine management. 7. News agency management. Bibliography. Index.
“This textbook on Media Management covers significant features, techniques, and structure of media management. It discusses communication and media management and further explains newspaper, magazine and news agency management.
The content of the book conform to the specified syllabi of several universities and colleges. The book is carefully edited and structured as such that the presentation of the subject, the order of topics and the treatment is well-suited to students and teachers of the subject.” (jacket)