Advanced Media and Communication Management

Girish Saxena, Vista International Pub, 2010, viii, 304 p, ISBN : 9789380239453, $50.00 (Includes free airmail shipping)

Advanced Media and Communication Management

Contents: Preface. 1. History of the Communication and Management. 2. Managing Communication and Mass Media for Development. 3. Scenario of Mass Media, communication and Sustainable Development. 4. Required Education for the Communication. 5. Advertising and Marketing of Media Communication. 6. Challenges of Science Communication and its Presentation. Bibliography. Index.

The history of communication dates back to the earliest signs of life. Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech about 2, 00,000 years ago. Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field telecommunication in the past few centuries. Human are not the only one to master communication. On those terms it cannot have a pre-modern history, only harbingers (such as stewards). Others, however, detect management like activities in the pre-modern past.

Some writers trace the development of management thought back to Sumerian trades and to the builders of the pyramids of ancient Egypt. Slave-owners through the centuries faced the problems of exploiting/motivating a dependent but sometimes unenthusiastic or recalcitrant workforce, but many pre-industrial workforce, but many pre-industrial enterprises, given their small scale, did not feel compelled to face the issues of management systematically. (Jacket)

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