Contents: Preface. 1. Marketing Management. 2. Operational Management. 3. Financial Management. 4. Human Resource Management. 5. Management Science. 6. Planning and Resource Allocation. 7. Efficiency and Effectiveness. Index.
Now in a revised third edition, this best-selling wide to modern management techniques is an essential resource for managers in all departments and across all industries. A Handbook of Management Techniques boasts over 100 systematic and analytical methods used by mangers to improve decision-making and managerial performance covering: Marketing Management. Management. Financial Management. Human resource Management. Management Science. Planning and resource allocation. Efficiency and effectiveness.
Written in an accessible, easy-to-read style and supported by diagrams throughout, this is essential reading for managers and a key text for business and management students.