Contents: Foreword. Acknowledgements. List of contributors. 1. Reliability studies of T.V. products via accelerated life tests: methodology and some case studies/G. Chaudhuri. 2. A study of personality factors as determinants of managerial problem-solving skill among management students/P.S. James and Poornima Wasdhani. 3. The management strategies to harness resources for greater value of a country: a case study of Sri Lanka/Shyamalie Ekanayake and Dhammika Abeysinghe. 4. Seniority based distributed key authentication scheme in Mobile Ad Hoc Networks/Maqsood Razi and Syed Irfan Hyder. 5. KPO--next big opportunity for India after BPO/Mohd. Arif. 6. Brand image of Islamic Banks/Tariq Jalees and Raza Kamal. 7. Branding strategy -- delivering the brand promise in a competitive environment/Anitha Ramachander. 8. Marketing communication -- a positive way to positive solution/Ramanjeet Singh, Rajiv Khosla and Deepti. 9. Web-Based Expert System and its components. 10. Moderating role of buying impulsiveness in brand extension evaluation/Kavita Srivastava and Narendra K. Sharma. 11. Issues in retailing/Syed Ali Arshad and Mohd. Wamique Hisam. 12. Crash recovery in mobile environments for thin clients/Salman Abdul Moiz and Lakshmi Rajamani. 13. Customer relationship management: convergence platform for technology and marketing/Jameela Bano and Maniza Hijab. 14. Economic valuation of bio-diversity towards better environment management : an Indian perspective/Snigdha Tripathy. 15. Willingness to change -- a precursor to a pleasant workplace/Aneet and Navneet Baveja. 16. Evolution of total quality management and its various models/Vineet Singla, Dinesh Khanduja and Kiran Jhamb. 17. Human resource practices in private sector: a case study on Cadtrium Engineering Solution Pvt. Ltd., Gurgaon/K.M. Pandey. 18. An intelligent pricing agent for supply chain management/Geetika Saraf, Aseem Vikram and Shilpi Gupta. 19. Empowering HR Systems using emotional intelligence competency models/Zawahir Siddique. 20. Human resource costing and ROI in HRM/R. Ramya. 21. Insight to Project Management: global IT perspective/Avinash Kulkarni and Apurva Kulkarni. 22. Competency - based HR systems/Ritu Arora Sehgal. 23. Motivation in Indian context: (Amalgamation of Eastern and Western Thought)/J.S. Grewal, Jaspreet Ahluwalia. 24. Internet marketing and e-commerce: a proliferation to its professionalism/Shefali Saxena and Shaveta Bhatia. 25. Public health issues and IPR/P.K. Vasudeva. 26. Impact of information technology and leadership change/Bharti Venkatesh. 27. Biometrics identification: finger print scan/Shveta Mehta and Mandeep Kaur. 28. Maximizing retail store performance -- a study of store loyalty/Sudershan Kumar, A.S. Bhambra and Preet Kanwal. 29. Application of six sigma/TQM in technical education/Prabhakar Kaushik, Vineet Singla and Dinesh Khanduja. 30. Enterprise resource planning -- a boon or a bane/Anurika Vaish and Pratika Mishra. 31. Online advertisement and consumer concerns: Indian scenario/Ravi Kiran and Anupam Sharma. 32. Knowledge management/Parul Gandhi and Rashmi Agrawal. 33. Representation of UML diagrams in memory/Kulpreet Oberoi. 34. Post - TRIPs patenting scenario in pharmaceutical industry of India/Ravi Kiran and Sunita Mishra. 35. Identification and measurement of neighbour-dependent nucleotide substitution processes/Rajbir Singh Cheema and Dheerajpal Kaur. 36. Compulsive buying behaviour/Tariq Jalees. 37. An assessment of market orientation of pharmaceutical companies registered in Goa/Anna Rovina Ferrao e Fernandes, Silvia M. de Mendonca e Noronha. 38. The Era of Retail Revolution: contribution to economy/Vaishali Agarwal. 39. Exploring the factors associated with the website success -- an empirical study/Versha Mehta and Saranpreet Kaur Broca. 40. Multicasting in Mobile Ad-Hoc Networks (MANETS)/Mohd. Meraj Ahmed and Mohammed Abdul Waheed. 41. A comparative analysis of testing and maintenance process for component based software/Ratneshwer. 42. Technology Management in Semiconductor Complex Limited/Deepak Kapur. 43. Wireless technologies: security management/Amardeep Singh and Manish Dev Sharma. 44. Marketing of financial services/Madhu Gupta. 45. E-CRM : The new concept in marketing and its presence in India/Ajay Kumar Varshney and Ripudaman Gaur. 46. Software testing strategies: a competitive approach/Amandeep Makkar and Sunil Taneja. 47. Nanotechnology : a bliss or curse/Sonika Jindal, Rajni and Richa Jindal. 48. Port promotion strategies for global business/K.M. Chudasama. 49. Using multicasting to improve cache consistency in mobile commerce/Kahkashan Tabassum and Sadaf Tanveer. 50. Capacity enhancement of SSI Pharma Units by integration of IPRs and technology transfer mechanisms/Neena Bedi, P.M.S. Bedi and P. Bansal. 51. Innovation: concept to application/Amit Srivastava. 52. The role and importance of emotional appeal in advertising and marketing to influence consumer decision process/Sana Beg and Md. Shahnawaz Abdin. 53. Media audit/Puja Walia Mann. 54. Automatic thesaurus and its construction : a valuable tool in an information retrieval system/Hazra Imran. 55. Rural empowerment through micro credit/Nidhi Srivastava and Arpita Agarwal. 56. Financial innovation and banking industry/A. Azhar. 57. Brand management strategies/Yashmin Sofat. 58. BPO Industry in India -- trepidations and propositions/Pooja Kapoor and Alka Kapoor. 59. Theory of regulatory failure/Manzoor A. Khalidi. Index.
"'Research in Management and Technology' is a compendium of Research Papers and Articles presented by eminent National and International Level Academicians from reputed instituted like IIMs at International Conference held at Gian Jyoti Institute of Management and Technology (GJ-IMT), Mohali. Highlighting the research related issues, challenges and opportunities; this book can serve as an essential guide for both academicians and researchers in the area of management and technology." (jacket)
