Contents: 1. Introduction. 2. Entrepreneurship: conceptual framework. 3. Functions of the entrepreneur. 4. Qualities of a successful entrepreneur. 5. Environmental forces facilitating entrepreneurship. 6. Strategic approach for developing entrepreneurship. 7. Entrepreneurship and Indian economy interface. 8. Project planning and management. 9. Material management and control. 10. Consumer behaviour and marketing strategies. 11. Women entrepreneurship: an overview. 12. Factors influencing women entrepreneurship. 13. Problems in the growth of women entrepreneurship. 14. Remedial measures to accelerate women entrepreneurs. Questionnaire. Bibliography.

"On the issues of empowerment of women, the thinkers are not unanimous. One kind of thinkers opine that women must be transformed and encouraged to step in entrepreneurial world, whereas others affirm that they should be confined to household details and not allowed to venture out of their domain to compete with men's world.

The present book is compilation of selected issues focusing attention of the women's search for self identity and their struggle for survival with dignity, development and empowerment. It deals with the changing identity of women in social and economic arena and the problems confronting women in business world.

It subsumes a comprehensive discussion and study of seminal issues related to women entrepreneurship in order to safeguard their interest and rights and further to facilitate the process of their socialization, entrepreneurship development and empowerment."