Contents: Foreword. List of contributors. 1. Citibank: globalization strategies/Prashant Salwan. 2. Convergence of healthcare and financial services/Vandana Khanna. 3. Data envelopment analysis: a case of Indian Banks/Kavita Laghate. 4. eCRM in Banking: strategic way to win customers/Hanuman Prasad and Paras Kothari. 5. Impact of telecom reforms in growth of telephony in India/Rajeev Shukla. 6. Diversification of Life Insurance Products--an endless process/C. Paramasivan. 7. Impact of globalisation on Indian banking sector/Butalal Ajmera. 8. Life insurance in the Post-Liberalization era/I. Francis Gnanasekar and S. Lilly Rosari. 9. Potentiality for mutual fund industry: with special reference to Saurashtra region/Sanjay J. Bhayani. 10. A comparative study of foreign direct investments in India: a paradigm shift/Nitin Tanted and R.K. Jain. 11. The risk disgust of banks in budding credit markets: with reference to India/Vijay Pithadia. 12. Internet banking in Indian banking sector/M. Sumathy. Index. 

"Indian economy has transformed itself into service dominated economy. Indian economy began as agricultural economy and in the beginning of 20 century, it shifted from farming to manufacturing and then to service industry. Sustainable success of any industry does not only depend upon being well organized and professional but also on customers, employees, governance and social image etc.

In the last decade banking, insurance and telecommunication industries have gone under tremendous change. Earlier these industries were not organized and professional. Banking, insurance and telecommunication industries continued to boost the service sector at high rates. Service industry is now contributing more than 58% in the GDP.

This book highlights the challenges, opportunities and effects of these subtle changes in various service sectors. This book is helpful to the students, teachers, researchers and professionals alike." (jacket)