Contents: 1. Agribusiness: Introduction. 2. Trends and proposals in the context of agricultural globalization. 3. World trade organization (WTO) and agribusiness. 4. Agribusiness and intellectual property rights. 5. Special features of agri-business projects. 6. Agribusiness Planning. 7. Agriculture market and marketing. 8. Agrimarketing channels. 9. Role of department of agricultural marketing and agri-business. 10. Agribusiness: Co-operative marketing. 11. Agribusiness: Rural Marketing. 12. Agribusiness and E-Marketing. 3. Agrimarket segmentation. 14. Inspection and sampling. 15. Marketable surpluses. 16. Agri-management information system (AMIS). 17. Brand Management. 18. Pricing. 19. Sale and Sales Management. 20. Agriculture Credit. 21. Agribusiness: Microeconomics. 22. Agribusiness: Micro-finance. 23. Agribusiness: Contract farming. 24. Agribusiness: Organic agriculture, production and trade. 25. Agriculture and food industry. 26. Agribusiness: Food processing and Preservation. 27. Agribusiness: Cereals Industry. 28. Agribusiness: Dairy Industry. 29. Agribusiness: Seafood Industry. 30. Agribusiness: Meat Industry. 31. Agribusiness: floriculture industry. 32. Agribusiness: Medicinal and Aromatic Plants industry. 33. Agribusiness: Seed Industry. 34. Agribusiness: Fruit and Vegetable processing industry. 35. Agribusiness: Poultry industry. 36. Agribusiness: Organic Manuare and biofertilizer industry. Glossary. References. Index.
There are enormous scope and opportunities in the agri-business and have now considerable expanded. The credit goes to globalization of trade and agriculture. The policy reforms at national level and an extraordinary interest of corporate sector in this field has increased the scope and opportunity in this sector. The technology development has made the Indian agriculture market global and opened various opportunities for Indian agriculture. Further it has brought various challenges as well.
Therefore, agribusiness system has undergone a rapid transformation as new industries have evolved and traditional farming operations have grown larger and more specialized. The transformation did not happen over night, but came slowly as a response to a variety of forces. Knowing something about how agribusiness came about makes it easier to understand how this system operates today and how it is likely to change in the future.
The present book has been planned in such a way to given an overall view of agriculture and business including various industries involved in agri-business. The book is intended to assist farmers, agri-business planners, industrialists, students and teachers who are interested in agri-business.
