Contents: Preface. 1. Role of advertising and brand personality management.2. Brand ambassadors management. 3. Advertising management. 4. Advertising and brand policy management. 5. Brand equity and brand value management. 6. Brands inspiring creativity and transpiring meaning. 7. Television the best medium of advertisement. 8. Online brand management and advertising. 9. Social identity, promotional model and fashion brands. 10. Importance of advertising. Bibliography. Index.

Brand Management implies the application of marketing techniques to a specific product, product line or brand. In intends to enhance the product's perceived value to the customer and thereby increase brand franchise and brand equity. Advertising management is a career path in the advertising industry. Advertising and promotions managers may work for an agency, A PR firm, a media outlet, or may be hired directly by a company to develop branding for company's product.

The book is very much useful for the students, faculty and marketing professionals. All the facts have been discussed in a very easy way and detail. (jacket)