Contents: Preface. 1. Role of newspaper's. 2. Finding the news. 3. The specialists. 4. The reader. 5. The editor. 6. Layout and design. 7. Editorial production. 8. Printing. 9. Running a newspaper. 10. The press and society. 11. The political news media. Appendices: A. Career in journalism. B. Code of practice for the press. C. The National Union of Journalists Code of Professional Conduct. Bibliography.
"The vigour of newspapers as a medium of mass communication in the face of competition from radio, television and latterly electronic news-sheets has confounded media prophets of earlier decades. A reason for this was advanced by the Daily Telegraph in an editorial opinion published when the paper reappeared after strike which had stopped national papers for several days." (jacket)