Contents: Preface. 1. Inter-firm comparison. 2. Internal control. 3. Basic requirements. 4. Internal audit and external audit. 5. Accounting in hotel. 6. Knowledge of Tally.
"The present book is a comprehensive core marketing text specifically geared for hospitality students and professionals. It covers the major principles of marketing with a practical, applications oriented approach. The latest development in this rapidly changing field with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations are also included.
Some changes have been dictated by Technological Advances, such as the shift from Mainframe Access via Dumb Terminals and Green Screens, to the current emphasis on above property applications Lever-aging data from a single source. Other changes, such as increased use of the Internet Spawned a Plethora of new opportunities along with new intermediaries. This book will be an important Career-Building guide in the hands of future hospitality professionals." (jacket)