Agricultural Marketing: Perspectives and Potentials

Contents: 1. Agricultural marketing: status, scope, marketed surplus, marketing costs, margins, producers’ share, marketing efficiency, interventions. 2. Potential of agricultural marketing. 3. Agricultural marketing and price analysis. 4. Agricultural marketing and agri-business. 5. Sustainability issues in agricultural marketing. 6. Agricultural marketing extension. 7. Agricultural marketing system and ICT. 8. Role of government. 9. Rural marketing. 10. Value addition. 11. Marketing strategy, planning and control. 12. Agricultural research: impact of externalities.

“Agricultural Marketing: Perspective and Potential” for bringing greater awareness among the society regarding agricultural marketing and its perspective as well as potential. The theme will cover all aspects of marketing related to agriculture and its allied enterprises.