Aspects of Business Environment

Contents: Preface. 1. Introduction of business environment. 2. Social responsibility and consumerism. 3. Political environment and business. 4. Social and cultural environment. 5. Consumer protection in India. 6. Legal environment in business. 7. Trade theory in business. 8. Banking development. 9. Technology in business environment. 10. Competitiveness and corporate sector. 11. Concept of global E-business. 12. Investment in global business. Index.

"Business is an economic act which is carried out by an organisation to achieve some targets related to production, profit, diversification, technological upgradation, expansion etc. Each business requires some kinds of resources for the fulfillment of the targets. The fulfillment of targets of a business depends not only on its resources but also on the business environment. Environment by definition is something external to an individual or an organisation and it is beyond the control of an individual or an organisation. Therefore, in strict sense, business environment refers to all external factors which have a direct or indirect bearing on the activities of business. In other words, business environment may be defined as the set of external factors such as the economic factors, socio-cultural factors, government and legal factors, demographic factors, geophysical factors, which are uncontrollable in nature and affects the business decisions of a firm or company." (jacket)