Beyond Norms : Marketing for Excellence

In this changing business world, where the old ways of marketing a business are quickly becoming obsolete it is more imperative than ever for any size company to think out of the box in promoting and delivering its products or services. Thinking Beyond Norms Marketing provides an authoritative review of the concepts of new approaches in the areas of Marketing Management. It contains rich resources from the vast experiences of researchers, academicians and practitioners in the industry. This premier reference source contains a very comprehensive knowledge on this changing paradigm and provides an all encompassing perspective on the importance of out of box thinking in these functional areas of business. Innovative research contained in this volume makes it an essential reading and a valuable addition to every library.