Dynamic Management in a Global Economy
Contents: Punjab College of Technical Education (PCTE). Editor\'s Profile. Editor\'s Note on the Book. I. Globalisation: Opportunities and Challenges: 1. Holistic management of global economy: the fourth wave/H.H. Jha "Bidyarthi" and P.N. Jha. 2. Impact of globalization on Indian agriculture production and trade/Prashant Salwan. 3. Opportunities and threats to enter global economy/G.D. Sardana and Sumeet Singh Jasial. 4. E-marketing as a strategic tool for marketing in the 21 century/Harpreet Kaur. 5. Impact of globalization on technological environment/Khushdeep Dharni. 6. Paradigm shift in micro finance institutions: a futuristic model/Geetika, Neeraj Pandey and Kingshuk Das. 7. Impact of globalisation: towards ethical business focus/Surinder Pal Singh. 8. Foreign Direct Investment and export growth in India/Sadananda Prusty. 9. Role of corporate social reporting in global economy/Suprava Sahu. II. Management of Human Resources: 10. Impact of globalization on human resources/Aleena Sharma. 11. Leadership dynamics in a global economy/Dindayal Swain. 12. Second Basel Accord (Basel II): issues and challenges for India/Dhiraj Sharma. 13. Managing employees in a global marketplace/Mary Ipe. 14. Management of human resources in the global arena: issues and challenges/Leena Shrivastav. 15. Succession planning and leadership development in a global economy: the Indian experience/V.V. Ramani, Nandita Sethi and Bala Kiran. 16. Managing work force diversity in MNCs: a case study of Monsanto India Ltd./Neelam Rani Suneja and Shailja Verma. 17. Talent management/Renu Luthra and Manisha Seth. 18. Changing face of human resource management in the new millennium/Varsha Dixit. 19. Management of global human resources/Vivek Kumar. III. Information Technology and Marketing of Services: 20. India: a global tourism Hub/M.K. Sehgal, Adarsh Kumar Aggarwal and Hirak Das Gupta. 21. Impact of relationship marketing on behavioural customer loyalty/MJF Fazeela Ahsan. 22. Linkage model for business education institutions/Rukhsana Kalim and Rahmat-Ullah. 23. Management education and NGOs: role and issues/Ranjana Agarwal. 24. Retailing in a global economy with special reference to Indian industry/Jasnoor Kaur and O.P. Sahni. 25. Liberalizing international trade in services: challenges in e-governance and service branding/Komal Chopra. 26. India as a hub of global health care through medical tourism/P. Kannadas and C. Muthuvelayutham. 27. Indian banking: managing transformation through information technology/R.K. Uppal. 28. Impact and implications of globalization on management education/Sapna Hooda. IV. Management Functions in the Emerging Scenario: 29. Supply chain knowledge management: technology strategy/A. Lakshmi Kanth. 30. Managerial role in international marketing strategies/S.K. Bhatt, Arunabh Mishra and Julius Mogaka Gekonde. 31. Dynamics of rural marketing/Meera Kulkarni and Vaidehi Pandurengan. 32. Aligning information technology to global business strategy/Jaspal Singh, Baldev Singh and Manohar Singh. 33. Consumption behavior of young consumers in Pakistan/M. Mahmood Shah Khan. 34. Venture capitalists: an Indian perspective/Neeti Agrawal. 35. Web enabled supply chain management/Prashant M. More. 36. Supply chain performance through SCOR model/Prashant More and Rupa S. Bindu. 37. Building information management/Rachit Garg and Manohar Singh. 38. Entry strategies of automobile manufacturers: the case of Indian Automobile Industry/Rajiv Kumar Garg. 39. Branding: challenges for global competitiveness/Ruchi Shah. 40. Globalisation and business management with special reference to Bangladesh/Anwar Hossain. 41. Perceptions about gender discrimination against women at workplace/Kashif-Ur-Rehman, Nasir Ahmed, Muhammed Shahbaz Shabbir and Muhammad Iqbal Saif. 42. Stress management in the banking sector/Sandhir Sharma, Pawan Taneja and R.K. Gupta.
"The emergence of World Trade Organisation (WTO) has changed the world economic order. Economies of the world are opening up and integrating with each other. India too has shelved the earlier protectionist policy and opened up the economy to the world market.
Globalisation refers to widening and deepening of international flow of trade, capital, labour, technology, information and services. It involves liberalisation of national and global markets in the belief that it will result in higher growth rate and human welfare. Globalisation is not a end point, but a beginning for an enlarged process. It warrants liberalisation and privatisation of native economies. India too has adopted the path of liberalisation and consequently both positive and negative impacts of globalisation on the economy have been felt. It has been persistently a debatable issue over the losses and gains of globalisation on Indian economy.
The last decade of the 20 century witnessed the emergence of an all-pervasive global information infrastructure, commonly referred to as the internet or the World Wide Web. This new medium of information and communication has revolutionized the work culture and living styles of human beings.
Business environment in India is changing fast, bringing new opportunities as well as posing challenges. Economic liberalization and globalisation have created keen interest in foreign investors resulting in comfortable foreign currency reserves, stability of Indian Rupee, vibrant stock market and expanding financial and services sector.
The present volume contains finding of eminent scholars and young researches on issues crucial to the contemporary business and economy in India. The book contains 42 articles which have been organised into four parts.
Part I is devoted to opportunities offered and challenges posed by the globalisation of the world economy. Part II deals with the management of human resources in the wake of new economic order. Part III relates to marketing of services in the context of revolution in information technology. Part IV focuses on the changing face of management functions following liberalisation of world economies." (jacket)
