Enterprise and Entrepreneurship for Agri-Business Management and Planning : The Global Perspective

Contents: Foreword. 1. Definition, Concept and Strategy of Enterprise and Entrepreneurship. 2. Entrepreneurship and Organization. 3. Managing Project for Enterprise Generation. 4. Empirical Enterprise: The Approach, Method and Application. 5. Motivation and Communication: The Lifeline for Extension Manager. Index.

The book entitled “Enterprise and Entrepreneurship for Agri-business Management and Planning: The Global Perspective” has rightly and relevantly designed to cater both the academic and professional needs of scholars, students, teachers, policy makers, management professionals across India and beyond. Every possible aspect of emerging and simmering features of agricultural entrepreneurship in India has well been taken care of by the eminent and erudite authors from the realm of extension science and agri-business management in India. This has also accommodated the pedagogical requirement as framed by the Indian Council of Agricultural Research. Hope the dawning of this book shall add a new chapter and plank of academic discourses and research in the area of extension research and management studies.