Categories

Entrepreneurship Development and AgriBusiness Management

AuthorN. Yuvaraja
PublisherBrillion Publishing
Publisher2021
Publisher255 p,
ISBN9789389350340

Contents: 1. Entrepreneur and Entrepreneurship. 2. Innovation. 3. Business Environment. 4. MSME, KVIC, and Incubators. 5. Agribusiness. 6. Evolution of Management Thought. 7. Management. 8. Planning. 9. Objectives. 10. Forms of Business Organization. 11. Organizing. 12. Delegation, Centralization and Decentralization. 13. Staffing. 14. Directing. 15. Motivation. 16. Communication. 17. Leadership. 18. Controlling. 19. Functional Areas of Management. 20. Supply Chain Management and Total Quality Management. 21. Marketing and Financial Management.

Just like any other business, agriculture is also a profitmaking business. But in India farmers struggle to make profits, because agribusiness in India is highly unorganized and not managed like an actual business. This book will help readers to understand how an agribusiness can be conducted in an organized way (i.e., ‘business like’) by adopting Management principles and functions. This book will help prepare students and managers for a successful career in this new world driven by market economy.

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