Entrepreneurship Development Management : Text and Cases
Contents: Preface. 1. Concept and evolution of entrepreneur. 2. Fundamentals of entrepreneurship. 3. Entrepreneurship as a mobility process. 4. Women entrepreneurship. 5. Rural entrepreneurship. 6. Creativity and innovation. 7. Intrapreneuring and entrepreneurship. 8. Entrepreneurship development programme. 9. Theories of entrepreneurship. 10. Project appraisal. 11. Entrepreneurial development. 12. Family enterprises. 13. Concept of small business. 14. Setting-up of small scale enterprise. 15. Organizational structure and ownership pattern of small scale business. 16. The production operations function in business. 17. Marketing management issues in SSI. 18. Recent development in small enterprises in India. 19. Institutional set-up for small industry development in India. 20. Industrial sickness in SSI. Appendix. Index.
This book “Entrepreneurship Development Management: Text and Cases” is an attempt to present the concept of entrepreneurship and small business in a systematic and comprehensive manner to facilitate the students to absorb the concept. This book will be a guide to understand the entrepreneurial challenges of tomorrow. Well organised and easy to read, this exciting new book provides an authoritative introduction to the establishment, development and managerial issues confronting the smaller enterprise. It is concerned with the kinds of actions and behaviour often labeled entrepreneurial that seems to characterise the launch and growth of successful business venture.
The book has been divided into two sections. The section I discusses the various aspects of entrepreneurship ranging from role of entrepreneur, factors affecting entrepreneurial development, women entrepreneurship, intrapreneuring and entrepreneurship, rural entrepreneurship to creativity and innovation. It also explains the various aspects of entrepreneurship development programme, project appraisal and feasibility analysis and family enterprises.
The section II of the book deals with Small Business and discusses small business Management which contains Planning a small scale enterprise, Organizational structure, Industrial sickness in SSI, operation and production management, marketing management issues in SSI, and Recent developments in small enterprises in India and institutional set up for small industry development in India.
Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. (jacket)
