Entrepreneurship in the Globalized World

Contents: Preface. 1. Change Management Strategies for Enhanced Working Results /Sarat Sarngadharan. 2. Entrepreneurial Competency for Successful Business/Sona Padman.  3. Digital Age in Banking and Finance/Rajagopalan P.  4. Electronic Payment Systems and Liquidity Flow in Indian Business/M. Sarngadharan. 5. Ethical Dilemmas in the Digitized Era/Usha P.M.  6. Value Stream Costing for Effective Lean Management/Leena George. 7. Customer Relationship Management (CRM) through Data Mining/Suresh Chandra Bihari. 8. Human Resources Management (HRM) and Practices/Pankaj M. Madhani .  9. From Mass Production to Mass Customization/Sona Padman. 10. Changing Face of Indian Retail Market/Ambilikumar V. 11. Data Mining for Talent Management in Business Enterprises /Usha P.M.  12. Management Practices and Challenges of Healthcare Industry/Shamla N.K. 13. Management Practices of Co-operatives in the Globalized Era/M. Sarngadharan.  14. Environmental Management for Sustainable Development /Anil Kumar K.and Ajesh S.R. Index.

Entrepreneurship is the quality of being an entrepreneur, i.e. one who undertakes an enterprise. The term puts emphasis on the risk and effort taken by individuals who both own and manage a business.

Globalisation implies widening and deepening integration with the globe, i.e. with people and processes abroad. The trend towards the evolution of a global society is generally thought of in economic terms and the context of consequences of the revolution in communication technologies. There is undoubtedly much greater economic integration among the nations of the world today. Globalisation has also resulted in the creation of a new business framework. More changes can be expected in the business scenario, specifically in terms of openness, adaptiveness and responsiveness.

The world has been changing at a fast pace. An increasing need is being felt for a paradigm shift in the relationship between industry and academicians. Improvement in the competence of workforce assumes special significance in Indian context where low productivity is a problem of greater dimension than unemployment. The competence and dedication of workforce depends largely on the improvement in the basic determinants of quality education. This necessitates knowledge, either imported or home spun, through research.