Export Potential of Indian Tea

Contents: Foreword. Preface. 1. Export of Indian tea--strategic alliances of major markets. 2. Major breakthrough of Indian tea in UK. 3. Indian tea in Poland. 4. Popularity of Indian tea in USA. 5. Export potentials of Indian tea in Canada. 6. Exports of Indian tea in South American countries. 7. Export possibility of Indian tea in the Arab Republic of Egypt (ARE). 8. Export possibility of Indian tea in Syria. 9. Indian tea in Jordan. 10. Libyan Arab republic: scope for Indian tea exports. 11. Tea economy of Iran. 12. Singapore--a potential market for Indian tea exports. 13. Nigeria: a market for Indian tea. 14. Sri Lankan tea industry: competitor to Indian tea industry in world market.15. Medical efficacy of Pu\'er tea of China. 16. Export prospects of Indian tea in Bangladesh. 17. Marketing strategy of Indian tea in middle east countries. 18. Kenya tea growers\' association--the driving force behind recognition of Kenya tea. 19. Exports of Green tea in Japan. 20. Export potentials of Indian tea in Germany. 21. Teas in Mauritius, Taiwan and Indonesia. 22. Tea in South Africa and other countries. Bibliography.

"The book Export Potential of Indian Tea explores the possibility of further strengthening export markets of tea world. Indian tea has gained reputation for its quality in the United Kingdom, Poland, United States of America, Canada and South America. The value added teas also have captured these markets. India has also identified suitable strategies to prevail upon more markets like Arab Republic of Egypt, Arab Republic of Syria, Arab Republic of Libya, Jordan and Iran. Her aggressive marketing ventures in popularising teas in the markets namely Singapore, Nigeria, Middle East, Mauritius, Taiwan, Japan, and South Africa are well acknowledged. The book outlines the importance of Britain in world tea. The issues relating to production, propagation, funding development projects, financing, generic advertising, communication, tea and health, the world tea market, the UK tea trade have been addressed in the first UK Tea Convention (21-24 May, 1990). Indian tea constitutes major share (70 per cent) in total tea imports for consumption in Poland. The popularity of Indian tea in the United States of America is "Skyrocketing" as reported by Sir Joshep Simrany, the then President of Tea Council, USA. More than half of the population is now drinking tea. A little over 48 million cups/glasses of tea is consumed there. Tea is becoming more and more the beverage of choice because of its refreshing taste, and its "perfect fit" with desire for healthier life styles. Canada occupies fifth position among the tea importing countries. India accounts for major share in total tea imports for consumption in Canada since 1950. She could increase her exports from 8 million kgs in 1951 to 15 million kgs in 2006. Tea Board has already taken various promotional measures to arrest slow growth of these value added teas." (jacket)