Extension and Agribusiness: Innovations, Opportunities and Empowerment

Contents: 1. Extension Education for Advancing Agriculture in Rural Areas and Uplifting Socioeconomic Status of Farmers/I. M. Khan and Mrinal Pandey. 2. New Extension Approaches to Transfer Agricultural Technology/J. P. Yadav. 3. Role of Extension in Advancement of Agriculture/K. C. Sharma. 4. Transfer of Agricultural Technology through Krishi Vigyan Kendra/Ramakant Sharma and Dinesh Arora. 5. Learning Process in Agricultural Extension/Surendra Kumar. 6. Motivation in Agricultural Extension/Surendra Kumar. 7. Indigenous Technology Knowledge (ITK) Under Natural Farming/Lali Jat and Suman Dhayal. 8. Digitalizing Agricultural Marketing in India: Scope, Opportunities and Challenges/Narendra Singh and Parth Shah. 9. Role of APMC in Technological Interventions in Horticultural Marketing in India: New Initiatives and Challenges/Narendra Singh and O. P. Sharma. 10. Importance of Cyber Extension in Agricultural Development/Ms. Priti Singh and Madhuri Joshi. 11. Role of IT, ICT and IoT in Precision Agriculture/Sangeeta Jhajharia, Subhita Kumawat, Kiran Shekhawat, Pushpa Lamba & Harphool Singh. 12. Impact Assessment Typology for KVK Activities/S. K. Sharma. 13. Livelihood Upliftment of Farmers Through Vocational Training by Krishi Vigyan Kendra/J. Dhodia, C. D. Pandya, H. R. Sharma, J B Butani, D. M. Patel and Arti N. Soni. 14. Potential Farm Tech Extension by KVK/G. D. Singh. 15. Role of Krishi Vigyan Kendra in the Advancement of Agriculture/Dharmendra Singh Bhati. 16. The Role of Krishi Vigyan Kendra’s (KVKs) in the Development of Agriculture/Mrinal Pandey and B. S. Badhala. 17. Emerging Trends in Library and its Impact on Agriculture Education/Tagaram Choudhary and Rajesh Achra. 18. Education in Agribusiness Management: Cultivating Future Leaders/Suresh Chandra Sharma. 19. Enhanced Farmers Income and Livelihood Security Through Cultivation of Vegetables in Poly House in Jaipur District: A Case Study/N. K. Gupta and S. S. Rathore. 20. Agriculture Students’ Employability: A Strategic Swot Analysis/Subhita Kumawat, Sangeeta Jhajharia, Pushpa Lamba, Mudasser Ahamad Khan, Harphool Singh, Sonu Jain, Raju Choudhary. 21. A Study on Popularization of Basic Agro-Processing Technologies in Rural Areas/Manisha Singh, Poonam Mathanker, Bhagyashree Pathak and Sanjana Singh. 22. Dynamics of Rural Marketing in India/P. S. Shekhawat, Sonu Jain, Sheela Kharkwal and Isha Pareek. 23. Rural Marketing: Prospects and Challenges/Vikash Pawariya. 24. Market Opportunities and Challenges for Organic Dairy Products in India/Sheela Kharkwal, Sudesh Kumar, Basant Kumar Bhinchhar and Vinod Bhateshwar. 25. Exploring Dynamics: Marketing Trends, Opportunities and Hurdles in the Indian Organic Food Product/Swati Sharma. 26. Strengthening Organic Food Sector Through Value Chain Management: Enablers, Alternative Approaches and Strategies/Swati Sharma. 27. Navigating the Agribusiness Landscape: Opportunities and Challenges/Aditi Mathur and I. P Singh. 28. Unraveling the Challenges Hindering the Development of the Agribusiness Sector in India/Anjoo Chauhan. 29. Empowering Communities Through Education for Sustainable Food Security: The Role of NGOs/Inayathaider A Momin. 30. Role of Farm Women in Indian Agriculture/Mohmmad Yunus, T. C. Verma, Arvind Nagar, S. R. Rundala, Ms. Sunita Kumari & Dinesh Choudhary. 31. Social and Economic Empowerment of Rural Women Through Self Help Group in Jaipur District of Rajasthan/S. S. Rathore and Smita Bhatnagar. 32. Harnessing Agritourism for Rural Economic Revitalization/Rajesh Sharma. 33. Future Scope in Livestock Management in Rural Population/Neelam Nathani and Papita Devi Dagar. 34. Organic Livestock Farming: Emerging Opportunity/Vishnu Sharma & Sanjita Sharma.  35. Organic Livestock Production and Implications/Vishnu Sharma & Sanjita Sharma. 36. Evaluation of Antioxidant Properties of Novel Probiotic Food Products and their Role in Rural Community Development/Aditya Chaudhary, Khushbu Verma & Baljeet Singh Saharan. 37. Classification of Animal Diseases: An Overview/Nikita, Harphool Singh, Praveen Pilaniya and Pushpa Lamba. 38. Scope and Importance of Dairying in Daily Life/Mahesh Datt. 39. A Pilot Analysis on the Awareness about Disease Management in Livestock Among the Rural Population of Johana Village/Monika Meena, Aditi Sharma and Neeraj Dholia. 40. Innovative Strategies in Agricultural Supply Chain Management: Global Trends, Sustainability and Technology/Swati Sharma & Rajeev Jain. 41. Natural Resources and Economic Value in Agribusiness Management/A. K. Purohit and Swati Sharma. 42. Economic Valuation and Management of Natural Resources in Agribusiness/Ramesh Mittal and Swati Sharma. 43. Entrepreneurship in Vermicompost: A Case Study/Sharvan Kumar Yadav.
                     
The book Extension and Agribusiness: Innovations, Opportunities, and Empowerment explores the evolving agricultural landscape shaped by technological advancements, consumer demands, and sustainable development imperatives. It begins with a case study from Jaipur District on polyhouse cultivation, highlighting its impact on farmers incomes and livelihoods. The book emphasizes the importance of education in agribusiness management to prepare future leaders for the industry.

It addresses market opportunities and challenges, particularly within the organic dairy and food sectors, and discusses the significance of value chain management and digital marketing. Extension education, especially through institutions like Krishi Vigyan Kendras (KVKs), plays a crucial role in technology transfer and vocational training for rural communities.

The empowerment of rural women via self-help groups and the involvement of NGOs in sustainable food security is also highlighted. Additionally, the text presents innovative approaches such as precision agriculture, agritourism, and organic livestock farming, while concluding with discussions on animal disease management and rural development implications.

Overall, this comprehensive volume integrates research, case studies, and strategic analyses to serve as a valuable resource for students, educators, policymakers, and practitioners aiming to strengthen the agricultural sector and improve rural livelihoods.