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Extension Evolving: The Technology Socialization Process

AuthorS.K. Acharya, K. Kumar and A. Biswas
PublisherAgrotech
Publisher2012
Publisher184 p,
ISBN9788183212427
Contents: Preface. 1. Prologue. 2. Technology socialization: the concept and approaches. 3. Technology socialization: methods and tools. 4. Technology socialization: the empirical study. 5. Technology socialization: the operational model. 6. Epilogue. Selected references. Subject index.

The book Extension Evolving: The Technology Socialization Process is going to be, as we hope, a breakthrough work towards crashing some crystal of icy ideas in the discipline of extension to invite the ripples of free flowing imaginations that would go nurture the green minds of young scholars across the globe. While an alternative extension, system has become a need of the time to break the silence of negotiated technology transfer, this creation will trigger a meandering journey through the unknown mind, an unvoiced thought of rural people. The methodologies followed in the study written in this book would be of innovative help to the scholars to elucidate and analyze the reticulate impact of some unique psychics disposing of some negative responses like rejection, discontinuance in the study of technology socialization process, a metamorphosed one to technology transfer process. Technology socialization here has been inscribed as the heterosis vigour of adoption, rejection, discontinuance and reinvention. The changing world of extension better understand the language entrepreneurship rather than the transfer of technology. Todays agripreneurship is basically a clandestine behaviourial transformation of a technology recipient into an innovation generation.

This book as we hope will be of great attraction and worth reading for across section of scholar as well as professional of social sciences, extension professional, agri-business management and personnel of project management and planning. (jacket)

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