Foreign Direct Investment in Retail

Contents: Preface. 1. FDI in retail. 2. Foreign investors in retail. 3. Emerging technology in retailing. 4. Indian retail industry. 5. Mass market retailing. 6. Retailing predictions for market. 7. Direct marketing challenge to fixed-location retailers. 8. International retailing in Japan. 9. Internationalization of retailing in China. 10. Structural changes in the retail industry. 11. E-retailing models. 12. Multi-channel success and the future of retailing. Bibliography. Index.

"Foreign direct investment has become an integral part of national development strategies for almost all the countries globally. Its global popularity and positive output in augmenting of domestic capital, productivity and employment; has made it an indispensable tool for initiating economic growth for nations.

FDI in India has contributed effectively to the overall growth of the economy in the recent times. FDI inflow has an impact on India\'s transfer of new technology and innovative ideas; improving infrastructure, a competitive business environment. The benefit of FDI in retail industry superimposes its cost factors. Opening the retail industry to FDI will bring forth benefits in terms of advance employment, organised retail stores, availability of quality products at a better and cheaper price. It enables a country\'s product or service to enter into the global market." (jacket)