Global Tea Trade : Dimensions and Dynamic
Contents: Foreword. Preface. 1. India--a treasure land of tea. 2. Coimbatore tea--major recommendations. 3. Tea industry in Assam. 4. Tea in South India. 5. Himachal Pradesh tea--challenges and opportunities. 6. Pue\'r tea trade and industry in China. 7. Sri Lankan tea industry. 8. Dimensions of tea trade in Canada. 9. Pattern of import and export of tea in Poland. 10. Dynamics of Kenyan tea industry. 11. The U.K. Tea Council--a reappraisal. 12. Tea trade in Bangladesh. 13. Japan--a base of Indian tea. 14. USA--ready to drink tea. 15. Iran--import for consumption and exports of value added teas. 16. Indian tea in South American Countries. 17. A glimpse of world tea trade. Bibliography.
"The treatise on "Global Tea Trade: Dimensions and Dynamics" not only concentrates on the mechanisms involved in production and marketing, and exports of tea for major tea producing countries of the world, but also highlights import pattern and re-exports of tea in non-tea producing countries. First of all the Indian tea trade issues has been discussed and dealt elaborately in the book. The China\'s Pue\'r tea that has miraculous functions like nutritive, pharmacological and health giving properties, digesting and appetizing powers has given an added dimension. These qualities of Pue\'r tea has been tasted in National Research Institute for Health and Medicine (NRIHM) at France. Sri Lanka and Kenya Tea Industries have combined to the well coordinated marketing strategies, product diversifications, and new markets, strengthening of research, other uses of tea, and some useful lesson for tea. Tea trade in Bangladesh and Iran refers to growth variables like area, production, yield and exports spanning over 57 years. Quality depends upon consumer needs and value added teas. Japanese green tea, it\'s processing technology, manufacturing of refined tea, liquid tea market and retail ready black tea have been dwelt upon.
Tea trades in Canada and Poland reveal that India has to further explore the possibility of evolving suitable schemes through which larger quantities of tea could be exported to these countries. The re-appraisal of the United Kingdom Tea Council in the light of first UK Tea Convention has been put into place. The tea image and promotion, specialty tea, decaffeinated tea, catering tea grading scheme, solid quality base are some of the aspects that have been recommended. The trade in United States of America dwells upon the major areas of concern like assured quality, value added teas, medicinal values of the herb. Further, elaborate discussions have been attempted on the profile of tea economy of South America, which covers Chile, Argentina, Mexico, Guyana, Brazil, Peru, Colombia etc., with reference to growth variables like area, production, yield and exports. Further, tea trades in Mauritius, China, Taiwan, Indonesia, Mozambique, Rhodesia, Malawi, Turkey, Australia and Vietnam have been put into place." (jacket)
