International Business

Contents: Preface. 1. The nature of international business. 2. Origins and development of the European Union. 3. Cultural influences of international business. 4. International economic environment and business. 5. Competition, privatisation and deregulation. 6. Political and legal environments. 7. The multinational company. 8. Direct foreign investment. 9. International technology transfer. 10. International logistics and distribution. 11. Organisation and development. 12. Operations management. 13. Financial management. 14. Marketing in business. 15. International marketing. 16. International human resources management. 17. Strategies for international business. 18. Planning and control of international operations. Bibliography.

"The understanding of the international business is highly essential for developing countries who have to bring out their billions of people from the below poverty stature. Countries like India who have tried to industrialise itself are proceeding in the direction of making smaller machines and they are being exported to other Afro-Asian countries which have not been able to develop itself upto that level also.

It is expected that the book will provide insights into the working of the business relations among various nations. Especially the developed and the developing nations. The book will be appreciated by the business community, govt. business planners, administrators and the university teachers and the students. It is a very well organised and upto-date book for international business." (jacket)