Livestock Entrepreneurship Management

Contents: Preface. 1. Entrepreneurship: concept, definition and importance. 2. Key concepts in livestock entrepreneurship. 3. Preparation of livestock entrepreneurial projects. 4. Types of business for livestock entrepreneurs. 5. Livestock entrepreneurship training and development programmes. 6. Bank support for livestock entrepreneurship in India. 7. Expectations from a veterinary professional by livestock entrepreneurs. 8. Livestock insurance. 9. Financial credit and financial management. 10. Project appraisals. 11. Marketing channels. 12. Standardization and grading. 13. Sales management, advertising and retailing. 14. Business communication and business acumen.

The present book covers major Livestock entrepreneurship skills in simple and lucid form.
 
The first chapter of the book focuses on concept of entrepreneurship, personal skills of entrepreneur such as innovation, risk taking, accepting challenges and responsibilities. The second chapter of the book covers the different enterprising opportunities in livestock sector. In subsequent chapters forms of Livestock business, several factors to initiate a livestock business, bank support for entrepreneurship, entrepreneurial training, preparation of livestock entrepreneurial projects, project appraisals, financial management, sales and marketing communication, business acumen and communication have been covered.
 
The textbook has been designed based on latest guidelines of Veterinary council of India and is extremely useful to graduates of veterinary science who otherwise have least exposure to principles of entrepreneurship.
 
This book is also beneficial to undergraduate and postgraduate students of Veterinary Science, animal husbandry who wish to pursue livestock based entrepreneurship.