Role of Public Relations in Modern Journalism

Contents: Preface. 1. Introduction. 2. Understanding media and public relations. 3. Public relations and advertising. 4. Public and media relations planning. 5. Education and career in public relations. 6. Society and communication media. Appendices. Glossary. Bibliography. Index.

"Public relation includes ongoing activities to ensure the organisation has a strong public image. Public relation activities include helping the public to understand the organisation and its products. Similar to effective advertising and promotions, effective public relations often depends on designing and implementing a well-designed public relation plan. The plan often includes description of what you want to convey to whom, how you plan to convey it, who is responsible for various activities and by when, and how much more money is budgeted to fund these activities. Similar to advertising and promotions, a media plan and calendar can be very useful, which specifies what media methods that are used and when." (jacket)