Rural Marketing

Contents: I. A Profile of Indian Rural Marketing: 1.  Issues and Challenges in the Rural Marketing/A. Selvaraj. 2.  Challenges in Rural Marketing/P.N. Singh and S.B. Verma, Madhusudan Narayan and P. Thryambakam. 3. Rural Marketing: Perspective and Issues/L.P. Singh. 4.  Rural Marketing : Challenges in new Millennium/Keshav Sharma and Deepak R. Gupta. 5.  Rural Marketing and Rural  Development/Huchhe Gowda. 6.  Develop Rural Marketing System/Sivamurugan. 7.  Rural Marketing - The Mantra for Sustainable Growth/Pinaki Ghosh. 8.  Rural Markets : Miles to Go/Naren N. Joshi. 9.  Rural Marketing in India Corporate Strategies/D. Satish and  B. V. Subramaniam. 10.  Changing Face of Rural Marketing/C. Rajendra Kumar and Sanjay S. Kaptan. 11.  Rural Marketing in India : An Empirical Investigation/Yogesh Upathyay and Shiv Kumar Singh. 12.  Kaleidoscope of Rural Marketing/K. Rajamohan. 13. Management of Rural Fair Price Shops/K. Raji Reddy and V. Pavan Kumar. 14.  Education in Rural Marketing : Some Suggestions/Dinesh Kumar, A. P. Pandey and A. Mohamed Jaffar. 15.  Education in Rural Marketing: Some Key Issues/Anil Chandhok. 16.  Impact of Information Technology on Rural Marketing in India/C. Rajendra Kumar and Sanjay S. Captan. 17.  Challenges Faced in Communication By Rural Marketing/Amit Banerji. 18.  Rural Retail Markets: Opportunities for India’s Business and Commercial Houses/Amrit Patel. 19. The Changing Scenario of Rural Marketing Environment under different Phases-An-Emperical Study/Vijay Pareek. 20. Rural Marketing under LPG Era: Perspective and Challenges/A. K. Malviya and Anand Kumar. 21. Marketing Paradigms for Rural India/Thomas T. Thomas. 22. Corporate-SHG Linkages for Rural Markets/Vivek kumar Tripathi  and Tanu Marwah. II. Status of Rural Marketing in India: 23.  Fabindia : Marketing Handloom Fabrics/Savita Modak. 24.  Changing Landscape for Survival of Handloom/Aruna Verma. 25.  Marketing Handlooms : Increasing Competitiveness/Adarsh Kumar. 26.  Enhancing Product Range and the Value for Customer Enjoy/Poonam Bir Kasturi. 27.  Altering Dominant Market Norms and Changing the Nature of Market Transactions/B. Syama Sundari. 28.  Handlooms : A Tradition of Skills/B. K. Sinha. 29.  Handlooms: Needs and Challenges/Seemanthini Niranjana. 30.  Continuing Cricis in Handlooms/Dharma Raju Palli. 31.  Changing Face of Marketing Co-operatives/L. P. Singh. 32.  Cooperative Marketing in India/L. P. Singh. 33.  Co-operative Marketing: A Rural Prospective/C. Rajendra Kumar and Sanjay S. Kaptan. 34.  Marketing Co-operatives in Agriculture: Emerging Challenges/P. K. Mishra. 35. Social Marketing and their Relevance/M. Samgadharan and Hena Naqvi. 36. Social Marketing and Rural Development/K. A. Raju. 37. Online Marketing in the Hospitality Industry/R. Venkatesh. 38. Cost Effective Marketing through SMS and Internet/Mohit A Parekh. 39. Online Shopping in India Finding from a Consumer Research/T. Sai Vijay and M.S. Balajit. 40. Virtual Socialisation Services: Cyber Currency of the Future/K. P. Naachimuthu. 41. Emerging Trends and Strategies in Tourism Marketing/T. R. Nagesh and Srikanta Kumar Pathi. III. Rural Marketing and Consumer Welfare: 42. A Framework for Sustainable Marketing– Ross Gordon/Marylyn Carrigan and Gerard Hastings. 43. Marketing to the Indian Rural Consumers/M.Y. Annapurna. 44. Customer Satisfaction for the Rural Banking Services/Ashish Mathur. 45. Consumer Protection and  Welfare/S.B. Verma and Potukuchi Thryambakam. 46. Consumer Protection : An Overview/Yashwant Bhave and Rajender Chaudhary. 47. Consumer Redressal System in India/Bupinder Zutshi, Sapna Chadah and Pushpa Girimati. 48. Growing Consumerism in Rural India/Sheeta Kapoor and Mohindra Singh. 49. Market and the Rural Consumer/Suresh Mishra. 50. Rural Market – A Gold Mine for the entrepreneurs/S.B. Verma and Madhusudan Narayan.