Strategic Management
Contents: Preface. 1. Introduction. 2. The strategic management of communications. 3. The problem of creating and capturing value. 4. The UK need for strategic multi agency emergency management training. 5. Management tools for creating Government responsiveness. 6. The strategic management process in e-business. 7. Strategic management and business performance. 8. Creating strategic momentum: strategic management with an action. 9. The importance of the strategic management process in the knowledge based economy. 10. Strategic management theories and the linkage with organization. 11. Strategic human resource management. 12. Capital budgeting practices of Indian companies. 13. Influence of culture on strategic human resource management practices in multinational companies. 14. Current trends in strategic management. 15. Intellectual property and strategic management. Bibliography. Index.
The term strategy proliferates in discussions of business. Scholars and consultants have provided myriad models and frameworks for analysing strategic choice. For us, the key issue that should unite all discussion of strategy is a clear sense of an organizations objectives and a sense of how it will achieve these objectives. It is also important that the organization has a clear sense of its distinctiveness. For the leading strategy guru, Michael Porter, strategy is about achieving competitive advantage through being different delivering a unique value added to the customer, having a clear and enactable view of how to position yourself uniquely in your industry. (jacket)
The term strategy proliferates in discussions of business. Scholars and consultants have provided myriad models and frameworks for analysing strategic choice. For us, the key issue that should unite all discussion of strategy is a clear sense of an organizations objectives and a sense of how it will achieve these objectives. It is also important that the organization has a clear sense of its distinctiveness. For the leading strategy guru, Michael Porter, strategy is about achieving competitive advantage through being different delivering a unique value added to the customer, having a clear and enactable view of how to position yourself uniquely in your industry. (jacket)
