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Strategic Management : Issues and Concept

AuthorTirvender Kumar Rajpoot
PublisherAncient Publishing House
Publisher2011
Publisherviii
Publisher288 p,
ISBN9788192102870

Contents: Preface. 1. Introduction to strategic management. 2. Objectives of strategic business. 3. Approaches of strategy formulation. 4. Business strategy and policy. 5. Development of Plans. 6. Environmental scanning. 7. Strategy evolution and control. 8. Strategic decision making. 9. Issues and strategy implementation. 10. Corporate and strategic planning. Index.

Strategic management is basically a process. It has emerged out of management in other fields where the concept of management is taken as a process for achieving certain objectives of the organisation. Thus strategic management involves establishing a framework to perform various processes. The concept of strategic management must embody all general management principles and practices devoted to strategy formulation and implementation in the organisation.

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